Reaching Investors: Messaging, Branding, Marketing, Advertising, Social Media, and More
Marketing and advertising is evolving quickly. Old media is expensive, stagnant and unmeasurable. Today, prosperous issuers are thinking out of the box – combining digital advertising, native content and social media while employing modern data analysis. These marketing, advertising, and social media experts will highlight their success stories and lessons learned in this competitive environment.
- Joe Anthony, President, Gregory FCA
- Jonathan Goldberg, Vice President, KCSA
- Alexandra Levis, Chief Executive and Founder, Arro Financial Communications
- Jeaneen Terrio, US Media Relations and Internal Communications, Invesco
- Tom Lydon, Editor & Publisher, ETF Trends (Moderator)